PT Yuna Opens New Columbia Sportswear Store in Pondok Indah Mall 3
June 16, 2023
Primer Group of Companies, a globally recognized organization with a strong presence in various parts of the world, extends its reach to Indonesia through its subsidiary known as PT Yuna Asia. As part of its ongoing commitment to the Indonesian market, PT Yuna has recently inaugurated a new Columbia Sportswear store at Pondok Indah Mall 3, showcasing their dedication to providing exceptional retail experiences.
The newly opened Columbia Sportswear store at Pondok Indah Mall 3 embraces the innovative Cascade Classic 2.0 store concept developed by the Columbia Sportswear Global team. This format has been meticulously crafted to immerse consumers effortlessly in the world of Columbia Sportswear, enhancing the presentation of Columbia Sportswear products and fostering intentional consumer journeys and emotional connections within the store. With a focus on increased storytelling locations, dedicated category destinations, and materials inspired by the great outdoors, the Cascade Classic 2.0 store concept creates a space that connects consumers with the heritage and values of the Columbia Sportswear brand.
Pondok Indah Mall 3, popularly known as PIM, stands tall as one of Jakarta’s most iconic and prestigious shopping centers. Situated in Pondok Indah, South Jakarta, PIM offers a remarkable retail experience, catering to a wide range of shoppers. With its extensive selection of stores and upscale ambiance, PIM has become a go-to destination for those seeking a comprehensive and sophisticated shopping experience.
PT Yuna, the entity representing Primer Group of Companies in Indonesia, continues to strengthen its presence in the country with the opening of a new Columbia Sportswear store adopting the Cascade Classic 2.0 concept at Pondok Indah Mall 3. By introducing this innovative store format, PT Yuna reaffirms its commitment to providing Indonesian consumers with immersive and engaging retail spaces. The new store not only showcases a vast range of Columbia Sportswear products but also offers customers an opportunity to connect with the brand’s rich heritage and outdoor-focused ethos.
As PT Yuna expands its footprint in Indonesia, it aims to cater to the growing demand for quality outdoor apparel and equipment, ensuring that customers can embark on their outdoor adventures with confidence and style.
