Great things happen when passion meets precision. Passion is what drives us to innovate, push boundaries, and create something meaningful. Precision is what ensures that every effort counts, every detail matters, and every goal is achieved. The concept brings passion and precision together, fueling bold ideas while executing them with focus and excellence. Across Primer, this means working with heart and strategy, embracing technology, IP, our brands, and communities to turn vision into reality. When we channel our passion into purposeful action and execute with discipline, we don’t just move forward, we lead, we inspire, and we succeed together.