Herschel Debuts in Jakarta with its First Store at Gandaria City Mall
June 13, 2023
Herschel, the renowned lifestyle brand, has made its mark in the Indonesian retail landscape with the opening of its first store in Jakarta, at the Gandaria City Mall, famous for its extensive world-class art collection, which is displayed throughout the shopping center.
The 38sqm store is located on the upper ground floor of the vibrant lifestyle hub, in the perfect spot for customers to access its top-grade products.
Herschel is known for its premium lifestyle products, catering to the needs and wants of the urban and outgoing millennials. With its new store, Herschel aims to reach a broader audience in the capital city.
The store’s interior, design, and display are uniquely crafted, following the brand’s newest store concept. Herschel’s branding has always been associated with the cool and popular, which South Jakarta represents, and where the main target market is situated. The area is known as Jakarta Selatan or JakSel in Bahasa Indonesia, which is popularly known as where the “cool and popular” can be found, making it a perfect location for the brand’s new store.
Herschel’s new store in Gandaria City Mall is a testament to the brand’s commitment to providing its customers with the latest in fashion and lifestyle trends. With its unique features and the mall’s vibrant lifestyle hub, visitors can look forward to a one-of-a-kind shopping experience.
Herschel is planning to open more stores in Jakarta in the coming months, further expanding its reach in the Indonesian retail industry.
