Aetrex Soars in Southeast Asia: Empowering Retail Associates with Cutting-Edge Training
December 16, 2024
In a groundbreaking initiative, Aetrex’s International Strategic Accounts Director, Peter Koshelev, and International Sales Excellence Manager, Wilson Akuchu, recently wrapped up a highly successful training tour across the Philippines, Singapore, and Malaysia from September 9 to 20, 2024 – fostering knowledge and innovation in the region. This visit not only spotlighted Aetrex’s commitment to enhancing customer experiences, but also reinforced the brand’s position as a leader in the orthotic footwear industry.
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Aetrex Malaysia Res|Toe|Run One Utama
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Aetrex Singapore Takashimaya and Metro Paragon Teams, with the support of other Metro Paragon associates
Aetrex Philippines Team
Founded with a vision to revolutionize foot health, Aetrex has established itself with pioneering technology, like the Albert Foot Scanner. This state-of-the-art device enables retailers to provide customers with personalized assessments and footwear recommendations, ensuring they find the perfect fit for their unique foot shapes. With over 70 years of expertise, Aetrex offers a comprehensive range of orthotic insoles and stylish footwear that prioritize comfort without compromising aesthetics.
The recent training program was designed to equip the Aetrex Teams across the region with the essential skills and insights necessary to maximize the benefits of the Albert Foot Scanner. Koshelev and Akuchu engaged participants in hands-on workshops and on-ground sales training, emphasizing the technical use of the scanner and effective selling techniques for Aetrex’s orthotic products. The goal is to create a robust framework for store associates and brand teams, empowering them to connect with customers on a deeper level.
Overall, the response from participants has been overwhelmingly positive. Store associates reported feeling more confident in their ability to assess customer needs and recommend suitable products. “It’s not just about selling shoes; it’s about improving lives,” Akuchu emphasized during the training sessions. This philosophy resonated throughout the week, inspiring attendees to view their roles as integral to promoting foot health.
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Aetrex Singapore iRun 313 @ Somerset
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Aetrex Philippines ROX SM Megamall and Bonifacio High Street
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Aetrex Philippines Res|Toe|Run Robinsons Magnolia and Shangri-La Plaza
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Aetrex Philippines Eastwood, TriNoma and Alabang Town Center Stations
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Aetrex Malaysia Res|Toe|Run The Gardens and Great Eastern
As Aetrex continues to expand its footprint in Southeast Asia, the importance of knowledgeable staff cannot be overstated. The successful training program not only enhances the customer experience, but also fosters brand loyalty in a competitive market. “Enhancing our expertise in foot scanning and personalized insole recommendations is fundamental to our brand, ” says Meghann Umali, Regional Brand Manager, “We’ve positioned Aetrex in key channels across Philippines, Singapore and Malaysia. Mastering the use of the foot scanners there, ensures that our customers enjoy the ultimate comfort and support they deserve.”
Equipped with knowledge and enthusiasm from this tour, Aetrex is poised to elevate its presence in the region, ensuring that consumers can make informed choices for their foot health. As the brand continues to innovate and educate, it remains committed to its mission: to create comfort, confidence, and style in every step.
Visit the Aetrex Facebook pages to learn more on how to keep your feet #AetrexStrong
https://www.facebook.com/aetrexph/
https://www.facebook.com/AetrexSingapore/
https://www.facebook.com/AetrexMalaysia/
