Allbirds Makes its Indonesia debut with JSD Sweat Run Mate and Hydroflask
June 03, 2025
Allbirds had just debuted for the first time in Indonesia, with a community tap-in that matched a part of Allbirds’ market. PT Yuna Asia, Primer’s subsidiary in Indonesia, partnered with JSD Sweat Run Mate for a quick get-together with a running and sneaker-enthusiast community.
A total of 25 attendees completed a 5k jog in 40 minutes around Kemang, South Jakarta. A short challenge followed where winners picked up their Allbirds pairs on the Jakarta Sneaker Day event itself. The event partnered with Hydroflask with 3 lucky winners receiving their own tumblers.
The event was held at Gianni’s Pizza Shop in Kemang, South of Jakarta.
The initiative was a pre-event for Jakarta’s Sneaker Day 2025. The event opened opportunities for community invites for other events with future content and collaborations for the brand’s next projects.
