The B.I.G. strategy is based on the concept of growing together with our communities. Today, on top of creating connections, engagement is at the forefront of re-building category influence. After unboxing limitless opportunities and laying its ground in the community, we recognize that our success lies in our ability to adapt and engage. In today's fast-paced and interconnected world, achieving success requires more than just individual brilliance. It demands collaboration and synergy among individuals, teams, and organizations. It embodies the idea that by pooling further resources, talents and expertise, we can accomplish far more together than we could ever achieve alone. In fact, small collective efforts can make a great impact amidst the ever changing nature of the retail landscape today.