Heschel x TOMS x Cricut: A Customization Pop Up
May 21, 2025
Primer Uniglobe Singapore mounted a customization event highlighting Herschel and TOMS. The event aims to launch the SS25 collection by driving brand awareness through a customerization activation in collaboration with KOLs and Cricut, with the primary goal of increasing brand visibility, tagging KOLs to amplify reach, and ultimately growing the brand’s follower base and online presence.
The event took place at the Funan Atrium Area, located on the first level last April 1, 2025 to April 6, 2025. Customers were given the opportunity to personalize their merchandise with any purchase of a Herschel backpack or TOMS Alpargatas shoes. The customization experience included selecting designs and prints for their chosen item, followed by choosing patchwork to be ironed onto the merchandise.
This interactive experience not only enhanced customer engagement but also showcased Primer Group’s commitment to creativity, personalization, and delivering memorable moments that resonate with today’s consumers.
