MASKIPAPS: THE CROSSOVER with Primer Group
March 14, 2025
Maskipaps partnered with Primer Group’s brands – Bratpack, JanSport Philippines, and Tretorn for UP Diliman’s biggest year-ender Music Festival.
Maskipaps is UP Diliman’s biggest year-ender Music Festival organized by UP Beta Epsilon and was held on December 20, 2024. The lineup included known artists in the country: Parokya ni Edgar, Flow G, Gloc-9, Maki, Cup of Joe, Zild, Orange & Lemons, Over October, Sugarcane, The Ridleys, Kiyo, Robledo Timido, DEMI, Nameless Kids, Any Name’s Okay, Jayda Avanzado, Jenzen Guino, and Daniel Paringit.
Bratpack’s foundation consists of fashion, music, arts, and gaming where the brand’s goal is to increase awareness of upcoming local artists that introduces them to new fans and different brands.
Bratpack hosted Battle of the Packs, an audition for aspiring artists to have the opportunity to perform a 15-minute set on Maskipaps and win prizes.
Golf & Sunsets from the University of Santo Tomas won and became the opening number for Maskipaps and took home the prizes. The band performed a total of three songs – their original song and two cover songs.
Primer Group also had three pastime centers located at the Sunken Garden where the audience can rest during the different sets. First, under Bratpack is a Play Lounge where attendees could recharge and connect with one another in the lounge, making the most of a relaxed and social atmosphere.
Second, Bratpack’s VIP Lounge is exclusive for artists and hosts where refreshments and snacks are provided in the Sunken Garden.
Third, JanSport’s partnership with OnlyPans, a taqueria place famous for their tacos.
Fourth, Tretorn’s photo booth.
The hosts donned outfits and accessories from Mitchell & Ness, Tretorn, Hydro Flask, and Jansport.
Maskipaps has been a big opportunity for Bratpack to connect with its community, drive brand awareness, and give upcoming local artists a platform to introduce themselves to the audience.
