Primer Group Wins Big at the Herschel 2024 APAC Retail Championship
March 07, 2025
Primer Group celebrates victory in the Herschel 2024 APAC Retail Championship, with Primer Philippines securing 6 out of 7 awards and Primer Singapore completing the sweep, underscoring the group’s retail excellence across the APAC region.
This year’s competition, which ran from July 1st to September 30th, saw enthusiastic participation from contenders across nine Asia Pacific markets, with the Philippines and Singapore emerging as winners over strong competition from Indonesia, Malaysia, Thailand, China, Hong Kong, Taiwan, and Japan.
The 2024 Retail Championship featured three categories—Shop-in-Shop (SIS)/Kiosks, Free Standing Stores (FSS), and Retail Store Growth Improvement—with Primer Group dominating in each one.
CATEGORY WINNERS
Shop-in-Shop (SIS)/Kiosk Category
First Place (USD $1,000): Philippines – NCR SM Mall of Asia DS Bags
Second Place (USD $600): Philippines – NCR SM North Edsa DS Bags
Third Place (USD $300): Singapore – BHG Bugis
Free Standing Store (FSS) Category:
First Place (USD $1,200): Philippines – NCR Herschel SM Megamall D
Second Place (USD $800): Philippines – Visayas Herschel Ayala Center Cebu
Third Place (USD $400): Philippines – Mindanao Herschel SM Davao
Retail Store Growth Improvement Category:
Winner (USD $1,000): Philippines – NCR Herschel SM Megamall D
Key parameters for the awards included achieving the highest store productivity over the three-month period, reflecting Primer Group’s commitment to driving growth and delivering outstanding in-store experiences.
Herschel SM Megamall and SM Davao, both repeat champions, demonstrated exceptional performance by winning for the second consecutive time in the FSS category.
With these wins, Primer Group reinforces its leadership in Herschel Asia’s retail landscape, showcasing consistent dedication to excellence.
Congratulations to our #KaPrimers for these remarkable achievements!
